Hey there! I'm Vedant, the founder of VJK Advertising Agency. This case study is about one of our clients, JiGi Store - Ecommerce seller who's need is to enhance digital presence. Here's a brief overview of our inputs to JiGi digital presence.
Scenario:
JiGi Store, an emerging ecommerce seller, recently established its presence on Facebook and Instagram. They engaged with VJK Advertising Agency as their digital marketing partner to handle their digital presence.
Challenge:
The primary challenge faced by JiGi Store was to establish a robust organic presence on social media. Given their new status in the market, investing in paid marketing posed difficulties as they sought to expand their range of products and services.
Strategy:
At VJK Advertising Agency, we devised a strategy focused on organic marketing. This included Social Media content creation and management, developing a social media calendar, and regular posting. Additionally, we facilitated the integration of the Facebook Shop feature with their page. Furthermore, we provided support in branding, ecommerce management, and running advertising campaigns on platforms like Amazon, Flipkart, and Meesho.
Results:
Despite the competitive market, our organic marketing efforts yielded promising results. Starting from March 5, 2021, our Facebook metrics for the month included 314 page likes, 83 post reaches, and 54 engagements. We kickstarted JiGi's Instagram presence from scratch, acknowledging that organic marketing outcomes are contingent on social media algorithms and consistent posting.
In October, we observed significant progress, with Facebook post reaching 529, engagements at 546, and page views at 10. On Instagram, the reach peaked at 926, with 1326 impressions, 33 profile visits, 10 web taps, and 96 content interactions. Moreover, our founder consulted with JiGi's founder to run paid advertising campaigns, resulting in remarkable outcomes, as evidenced by the May campaign report.
During the Facebook campaign from May 14th to 16th, our primary goal was to expand JiGi reach, and we achieved remarkable results, surpassing our expectations. The campaign garnered an impressive reach of 220,709, with a corresponding 220,972 impressions. Additionally, it garnered 1,113 clicks, including 13 link clicks, indicating a high level of engagement. Moreover, JiGi page witnessed substantial engagement, with 814 interactions, including 39 post reactions and 1 post save. Although, the overall response was highly encouraging.
Simultaneously, Instagram campaign during the same period aimed to enhance our reach on the platform. The results were equally impressive, with a substantial reach of 668,039 and an equivalent number of impressions. The campaign garnered 331 clicks, including 183 link clicks, indicating active user engagement. Moreover, JiGi page witnessed significant engagement, with 314 interactions, including 119 post reactions, 6 post saves, and 6 shares. These metrics reflect the success of our Instagram campaign in effectively reaching and engaging our target audience.
Conclusion:
Organic marketing poses unique challenges, requiring a consistent stream of content for effective results. JiGi Store experienced its best month when content consistency was achieved through a wealth of engaging posts. However, the versatility of inorganic marketing allows for broader reach and increased traffic, facilitating conversion goals. As digital marketing continues to evolve, navigating the intricacies of organic and paid strategies remains crucial for businesses seeking to maximize their online presence.
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